1. How To Create A Checklist
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3. Create Checklist Template

I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my initial designs, one of my questions sparked an interesting answer from him.

This handy logo redesign checklist will help you make sure you’re covering all the bases to develop a logo that aligns with your brand identity. To ensure that the most up-to-date version of your logo and other digital assets are readily available and being utilized appropriately, a robust digital asset management solution like MerlinOne is a. The logo design checklist. When a client asks you to design a logo, you want to get as much information from them as possible. Well, as good as your design skills may be, you’re still not a mind reader. And before you even so much as put pencil to paper, you want to ensure that you’ve covered all possible bases with your client.

He said he was afraid of his diet products appearing “too diet.” He wanted something more “frivolous and comfortable.” That is something I never would have guessed or designed for. How much time would he and I have spent on failed designs if I hadn’t known this?

So…here’s a no-brainer rule of thumb:

You don’t know what the client wants unless you ask.

Regrettably I haven’t always done this, but nowadays I check all of the following with my clients before I so much as put pencil to a stray napkin. This not only ensures the work goes faster, but that the client will ultimately get what he asked for. That alone will keep you in business as a designer for a long long time.

Here’s my checklist for logo design. Feel free to use any, all, or none of it as you wish.

Logo Design Checklist

1. Is the logo for the company or a product?
2. What is the overall mood of the company?
• Playful?
• Serious?
• Ultra-professional?
3. Should the logo reflect the mood of the company or is it stand-alone?
4. Do you envision something techy or more organic?
5. Any colors you have in mind?
6. What is the primary product of the company?
7. What are the demographics of your customers?
8. Who is your competition?
9. Where will the logo appear on a product?
• Letterhead?
• Business cards?
• Television?
• All of the above?
10. What is the purpose of the logo?

I know that last question is a little weird. You may even get some blank stares when you ask a client what the purpose of a logo is. After all, every client knows the purpose of a logo is to be as famous as McDonalds! But get it answered anyway because it will tell you a great deal about what the client is looking for.

And if your client doesn’t know how to answer one of these questions, make sure you spend even more time clarifying milestones and the end product. I’ve learned the hard way that the more nebulous a project seems at the outset, the more likely it will grow horns and cloven hooves before it’s done.

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Create A Checklist Form

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Create Checklist Template